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2026-01-06 09:21:41 -

The Ad Tech Stack: A Look at the Broader Demand Side Platform Industry

The Demand Side Platform Industry is a complex ecosystem that extends far beyond the DSP software itself. A DSP is just one, albeit crucial, component in the intricate ad tech supply chain that connects an advertiser to a publisher's ad space. To understand the industry, one must understand its counterparts and partners. The most direct counterpart to the DSP is the Supply-Side...

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