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2026-02-17 08:18:30 -

Global Whisky Market Outlook: Premiumization Driving New Growth

The global whisky sector represents one of the most established and culturally significant segments within the alcoholic beverage landscape. Rooted in centuries-old distillation traditions, the category continues to adapt to modern consumer preferences and evolving distribution models. From heritage distilleries in traditional producing nations to emerging facilities in new markets, the sector...

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