Evolving On-Trade and Off-Trade Strategies in the Beer Market
Beer has evolved into a globally interconnected product category influenced by culture, trade, and shifting consumer preferences. While traditional brewing nations continue to shape styles and standards, newer regions increasingly contribute to production and innovation. This global integration allows beer to move beyond local identity, becoming both a cultural symbol and a commercial commodity...
0 Kommentare 0 Anteile 54 Ansichten 0 Vorschau