One of the core issues in the India gluten free products market is the pricing of gluten free products in India (https://www.marketresearchfuture.com/reports/india-gluten-free-products-market-47753). Specialized ingredients, rigorous quality checks, and small‑scale production often lead to higher consumer‑price points.

For many Indian consumers, cost is a deciding factor. Though health awareness is rising, many still perceive gluten‑free products as premium items. This can limit adoption outside urban centers. Brands that manage to balance cost and quality—for instance by sourcing local ingredients, scaling production, or optimizing supply chains—stand to gain.

The India gluten free products market sees some progress in affordability. Companies are exploring alternative grains like millet, ragi, and sorghum, which are locally available and less costly than imported specialty flour.

Consumers are also increasingly making trade‑offs: paying more for trusted certification, taste, or convenience. Discounts, bundle offers, and smaller package sizes are helping mitigate price objections.

Retailers and brands that transparently communicate value—why a product costs more, what benefits it offers—are building credibility. The pricing of gluten free products in India is as much about perception as it is about cost.