Executive Summary:

The influencer marketing platform market is undergoing unprecedented growth, projected to reach substantial heights by 2030. Valued at USD 14.98 billion in 2024, the sector showcases a robust compound annual growth rate (CAGR) of approximately 35.19% from 2025 to 2030. This rapid advancement is propelled by technological innovations, including AI-driven solutions that optimize marketing campaigns and enhance engagement through personalized content. As brands increasingly leverage influencers to establish authentic connections with consumers, the influencer marketing platform market is positioned for a transformative era.

How Big is the Influencer Marketing Platform Market?

• Market Size in 2024: USD 14.98 Billion
• Market Size by 2030: USD 58.88 Billion
• CAGR (2025–30): 35.19%
• Historical Years: 2020-2023
• Base Years: 2024
• Forecast Years: 2025-2030

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Top Influencer Marketing Platform Companies in 2025

The major companies operating in the influencer marketing platform market include:

• Triller
• Meltwater
• IZEA
• Impact.Com
• Launchmetrics
• Traackr
• Aspire.Io
• Creatoriq
• Later
• Grin
• Sprout Social
• Captiv8
• LTK
• Brandwatch
• Bazaarvoice and more...

Emerging Trends

The influencer marketing platform is experiencing significant innovations fuelled by the integration of advanced technologies such as Artificial Intelligence and Machine Learning. With a notable shift toward AI-based influencer solutions—affirmed by a survey revealing that approximately 60% of companies utilize AI influencers—brands are optimizing their campaigns to better align with consumer preferences. Additionally, as audiences increasingly engage with Over-the-Top (OTT) platforms, companies are identifying unique opportunities to access this lucrative market. The rising focus on authenticity and genuine relationships further highlights the need for platforms that foster trust, allowing brands to navigate the complexities of influencer fraud and ensure effective ROI measures. Continuous evolution in service offerings also hints at the competitive landscape and presents new avenues for growth.

View Full Research Report – https://www.marknteladvisors.com/research-library/influencer-marketing-platform-market.html 

Segmentation Insight

The influencer marketing platform market is segmented as follows:

By Offering:

• Software (Web-based, Mobile-based)
• Services

By Application:

• Search & Discovery
• Campaign Management
• Analytics & Reporting
• Content Creation
• Influencer Relationship Management
• Compliance Management
• Payment Processing
• Product Seeding
• Social Listening

By Marketing Type:

• Thought Leadership & Industry Expertise
• Content Marketing & Distribution
• Event Promotion & Attendance
• Product Launches & Announcements
• Lead Generation & Sales Enablement
• Employee Advocacy & Brand Endorsement

By End-Use Industry:

• Retail & E-Commerce (Fashion & Lifestyle, Health Wellness, Sports & Fitness, Food & Beverages)
• Travel & Hospitality
• Media & Entertainment
• BFSI
• Automotive & Transportation
• Education
• Healthcare & Life Sciences

By Region:

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Market Forecast Overview (2025–2030)

• CAGR Projection: 35.19%
• Largest Market Segment: Lead Generation & Sales Enablement
• Top Region/Country: North America
• Key Growth Drivers: Shift toward AI-driven solutions for efficient campaign management and a surge in digital content consumption via social platforms.
• Emerging Opportunities: Expansion in OTT platforms as a marketing channel for influencers and brands.

Frequently Asked Questions

• What is the expected growth rate (CAGR) of the Influencer Marketing Platform Market by 2030?
• Which companies are leading the market?
• What are the main factors driving growth in this sector?
• Which regions will dominate market share by 2030?
• What trends will define the Influencer Marketing Platform Market in coming years?

About US:

MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

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